Franjo Ivanovic was signed by Union SG for 4 million euros from Rijeka, beating Royal Antwerp FC to his signature. He has scored 15 goals and made 6 assists in 35 matches, becoming an international player for Croatia. According to Het Laatste Nieuws, there is growing interest in Ivanovic, and he has been linked to Brighton & Hove Albion.

The Croatian forward Franjo Ivanovic, who is currently playing for Union SG, has caught the attention of Brighton & Hove Albion. These clubs share a strong relationship, having completed several transfers in the past. Filip Joos reported that José Mourinho was impressed by Ivanovic during a match against Fenerbahçe, which has heightened Brighton's interest in the player. Ivanovic has emerged as one of the standout performers in the Jupiler Pro League, with a record of 8 goals and 3 assists in 21 matches. Initially acquired for 4 million euros, his market value is now expected to have risen significantly.

Franjo Ivanović is gaining recognition as a hero among Brussels' hipster community, and there is speculation that he might transfer to a more prestigious league sooner than anticipated, following Kaoru Mitoma's path from Union to Brighton. Ivanović, celebrated for his remarkable goal-scoring streak, including a hat-trick against Westerlo and a double against Nice, has attracted interest from Brighton & Hove Albion. The club, owned by Tony Bloom, who also owns Union Saint-Gilloise, is eager to bring top talents such as Ivanović to the Premier League. Bloom has a track record of transferring promising players from Union to Brighton, with Kaoru Mitoma being a prominent example. Ivanović's recent performances, including six league goals and two in the European league, have fueled further speculation about his potential move to Brighton.