Dušan Vlahović is expected to leave Juventus this summer, according to reports from British media, which suggest he might continue his career in the Premier League. Despite being Juventus's leading scorer with 14 goals, he has become a substitute following the loan arrival of Randal Kolo Muani. It is reported that Vlahović has declined to extend his contract, which is set to expire in June 2026, compelling Juventus to sell him this summer to prevent losing him for free. His contract is said to guarantee a salary of 19 million euros for the next season. Juventus reportedly views any offer around 30 million euros as highly advantageous, though Transfermarkt assesses his value at 60 million euros. West Ham is among the clubs showing interest in him.

West Ham United are reportedly showing interest in acquiring Vlahovic, as Juventus are open to selling him for £25 million due to ongoing contract issues. It has been revealed that Juventus have placed the Serbian forward on the market because he is approaching the last 12 months of his contract, which currently earns him approximately £315,000 per week. The club is eager to prevent losing him without compensation, which has led to their readiness to accept a lower fee. Although the reported asking price stands at £25 million, Juventus is hopeful of inciting a bidding war to secure a higher transfer fee, ideally around £35 million. The situation stems from a deadlock in contract discussions, with Vlahovic reportedly unwilling to agree to a new contract.